Pierre Bourdieu, in Pour un mouvement social européen,
Le Monde Diplomatique, juin 1999 — Pages 1, 16 et 17, aussi in Contre-feux 2, Raisons d'agir, 2001, p. 13-23

"L'histoire sociale enseigne qu'il n'y a pas de politique sociale sans un mouvement social capable de l'imposer ( et que ce n'est pas le marché, comme on tente de le faire croire aujourd'hui, mais le mouvement social qui a « civilisé » l'économie de marché, tout en contribuant grandement à son efficacité ). En conséquence, la question, pour tous ceux qui veulent réellement opposer une Europe sociale à une Europe des banques et de la monnaie, flanquée d'une Europe policière et pénitentiaire ( déjà très avancée ) et d'une Europe militaire ( conséquence probable de l'intervention au Kosovo ), est de savoir comment mobiliser les forces capables de parvenir à cette fin et à quelles instances demander ce travail de mobilisation. "


vendredi 10 mai 2013

Aeron Davis, Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

Aeron Davis
Promotional Cultures
The Rise and Spread of Advertising, Public Relations, Marketing and Branding
Polity Press
2013

Présentation de l'éditeur
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.
Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
Aeron Davis is professor of political communication at Goldsmiths, University of London. He has investigated communication at Westminster, the London Stock Exchange, amongst the major political parties and across the trade union movement. Along the way he has interviewed close to 300 high-profile individuals employed in journalism, public relations, politics, business, finance, NGOs and the civil service. He has published on each of these topics in journals and edited collections and is the author of Public Relations Democracy (MUP, 2002), The Mediation of Politics (Routledge, 2007), and Political Communication and Social Theory (Routledge, 2010).  


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