Pierre Bourdieu. Contre-feux, Éditions Raisons d’agir, 1998, p.100

‘‘Contre ce régime politique [le néolibéralisme], la lutte politique est possible. Elle peut se donner pour fin d’abord, comme l'action caritative ou caritativo-militante, d’encourager les victimes de l’exploitation, tous les précaires actuels et potentiels, à travailler en commun contre les effets destructeurs de la précarité (en les aidant à vivre, à « tenir » et à se tenir, à sauver leur dignité, à résister à la déstructuration, à la dégradation de l’image de soi, à l’aliénation), et surtout à se mobiliser, à l’échelle internationale, c’est-à-dire au niveau même où s’exercent les effets de la politique de précarisation, pour combattre cette politique et neutraliser la concurrence qu’elle vise à instaurer entre les travailleurs des différents pays’’.



vendredi 10 mai 2013

Aeron Davis, Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

Aeron Davis
Promotional Cultures
The Rise and Spread of Advertising, Public Relations, Marketing and Branding
Polity Press
2013

Présentation de l'éditeur
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.
Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
Aeron Davis is professor of political communication at Goldsmiths, University of London. He has investigated communication at Westminster, the London Stock Exchange, amongst the major political parties and across the trade union movement. Along the way he has interviewed close to 300 high-profile individuals employed in journalism, public relations, politics, business, finance, NGOs and the civil service. He has published on each of these topics in journals and edited collections and is the author of Public Relations Democracy (MUP, 2002), The Mediation of Politics (Routledge, 2007), and Political Communication and Social Theory (Routledge, 2010).  


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