Promotional Cultures
The Rise and Spread of Advertising, Public Relations, Marketing and Branding
Polity Press
2013
Présentation de l'éditeur
In the twenty-first century, promotion is everywhere and everything
has become promotable: everyday goods and organizations, people and
ideas, cultures and futures. This engaging book looks at the rise of
advertising, public relations, branding, marketing and lobbying, and
explores where our promotional times have taken us.
Promotional Cultures documents how the professions and
practices of promotion have interacted with and reshaped so much in our
world, from commodities, celebrities and popular culture to politics,
markets and civil society. It offers a mix of historical accounts,
social theory and documented case studies, including haute couture
fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy
movement, Barack Obama’s election campaigns, news production and the
2008 financial crisis. Together, these show how promotional culture may
be recorded, understood and interpreted.
Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
Aeron Davis is professor of political communication at Goldsmiths,
University of London. He has investigated communication at Westminster,
the London Stock Exchange, amongst the major political parties and
across the trade union movement. Along the way he has interviewed close
to 300 high-profile individuals employed in journalism, public
relations, politics, business, finance, NGOs and the civil service. He
has published on each of these topics in journals and edited collections
and is the author of Public Relations Democracy (MUP, 2002), The Mediation of Politics (Routledge, 2007), and Political Communication and Social Theory (Routledge, 2010).
